P5 Print-based advertisement as part of a campaign

Feedback from the client and the stages of improvement:

Client Approval Meeting is essential before launching a campaign. I had to make sure the Annie is happy with the posters and I can launch them and put around London.

We had a meeting where we had a discussion with Annie what she doesn't like and what she wants to change and what have to be improved.

The issues were following:

Before starting the advertising campaign we have decided that the name of her new album is going to be used on the posters which is 'FLY'. However, we have decided that the name of the world tour is going to be the same as the name of famous movie as we wanted to underline Annie's nationality, so actually Annie wanted to use the name of the tour which is 'From Russia with Love' rather than the name of her album.

Another improvement which was discussed to be made is a use of font styles in Annie's posters. She doesn't like some of the font styles as she thought that it was not appropriate and she wanted to use the same font style as was in the movie with James Bond 'From Russia with Love'. So the changes have been made:

You can see that the font styles have been improved and now they look much nicer, the distance between text is reduced and the size of the text looks better.

Client Approval Meeting:

Feedback from client, re new sports energy drink production

Following our recent client approval meeting to discuss the improvements to the initial designs my colleagues and would like to confirm that we wish to proceed with the production of the promotional print-based advertisement for the music artist Annie.

However as a result of our discussion and agreements with you we would now like the following alterations to the product

Initial Product Name:

It was felt the initial product name “Fly Annie” did not have as strong identity for the new artist and although the idea was to create a distinct style the board members felt that a more stylized and distinctive image and strapline was required for this new artist.

Approved Product Name:

Following very productive design ideas from you we are now happy to proceed with the product name ‘From Russia with love, World Tour ’. The board members are very happy with the retro name and the connotations, which make a direct link between, with the glamorous 1960’s film style.

Product Branding, font style and label design

In collaboration with you and my colleagues we are agreed that we like the nostalgic and retro product packaging of CV covers, bags etc that matches the print advertisement.

We agree on the distinctive font style for the brand name, which makes the product stand out.

Improvements

The board liked the improvements made to the Advertisement which rebranded the artist initial designs from the more run of the mill singer songwriter styling to a distinctive and memorable image. Branding of the artist in this way adds panache, which will draw in a youth market as its target audience.

Budget:

The board members are unanimous that the budget is a reasonable costing for a production of this type and allows the product to achieve the desired outcome, i.e. a stylish, product for a new music artist