The Brief:
Print Advertisement for a Music Artist
The client’s brief is to produce a print based advertisement, which promotes an upcoming tour for new singer songwriter artist. The artist is to be promoted in such a way that the tour would appeal to a target audience of young music lovers. The advertisement design should match the paraphernalia produced for the world tour, which has opted for a retro look with romantic bond film connotations and a memorable strap line.
Aims and objectives: The main aims are to increase the people's awareness about the world tour of our singer, to attract people to buy the tickets for a concert, to make them aware of the new album of the singer.
The Campaign Message: The campaign message and USP is to persuade people to come to artist concert through the personal invitation of the singer herself. The image would be look straight at the potential customers and seem as she invites people to her concert personally. Also the date and the name of the conert will be made in the bright eye-catching way so the posters will be different from the competitors. The world tour will be called 'From Russia with Love'. This will underline the nationality of the singer which we are promoting.
Marketing of the product: We have agreed that our product should be marketed in public places where our target audience spend its free time, for example, shopping centres, cafes, in the city centre. It's quite easy for us to put the posters up also near the tickets shop and concert areas, next to school and bus station.
Target audience: Target audience is represented by the teenagers and young ladies 13-25 years old, who loves romantic pop music. There are some boys who might be attracted by the appearance of the girl. However, most of the audience is represented by the girls because they usually like to listen to songs about love.
Audio-visual and/or audio advertisements that can be used as part of the campaign:
Many artists use a combination of advertisement methods when they promote their world tours. They use not just print-based advertisement which is basically posters but also they do use TV advertisement, youtube video campaign, radio promotions. This helps to make sure that everyone will be aware and all the tickets for the concerts will be sold.
I think it might be a good idea to make a audio-vision advertisement for Annie's world tour 'from Russia with Love'. Annie is going to be on the video in the same clothes we have used for a poster. She will be really cheerful and happy on the video clip and on the background will be playing a part of her new single. In the end the information about the concert and the website of Annie will appear on the screens. This method can attract a lot of people because all her target audience which is represented by the teenagers use youtube very often same as TV.
Audio-visual and/or audio advertisements that can be used as part of the campaign:
Many artists use a combination of advertisement methods when they promote their world tours. They use not just print-based advertisement which is basically posters but also they do use TV advertisement, youtube video campaign, radio promotions. This helps to make sure that everyone will be aware and all the tickets for the concerts will be sold.
I think it might be a good idea to make a audio-vision advertisement for Annie's world tour 'from Russia with Love'. Annie is going to be on the video in the same clothes we have used for a poster. She will be really cheerful and happy on the video clip and on the background will be playing a part of her new single. In the end the information about the concert and the website of Annie will appear on the screens. This method can attract a lot of people because all her target audience which is represented by the teenagers use youtube very often same as TV.
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