Model Release is very important document without which we wouldn't be able to publish audio/visual. Before starting a production process we had to ask Annie to sign the model release form which gives us ability to launch our product with her picture on it which is basically her advertising campaign.
When we have decided to work on or print-based advertising campaign we had to consider the legal and ethical issues which might have impact on our product. To be sure our product doesn't brake the rules I've looked at the website of ASA (Advertising Standards Authority).
When we have decided to work on or print-based advertising campaign we had to consider the legal and ethical issues which might have impact on our product. To be sure our product doesn't brake the rules I've looked at the website of ASA (Advertising Standards Authority).
ASA is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Purpose: acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
The organisation's mission is to ensure that advertising in all media is legal, decent, honest and truthful, to the benefit of consumers, business and society.
If the organisation judges an ad to be in breach of the UK Advertising Codes, it must be withdrawn or amended and the advertiser must not use the approach again.
Advertising codes:
The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow. They include general rules that state advertising must be responsible, must not mislead, or offend and specific rules that cover advertising to children and ads for specific sectors like alcohol, gambling, motoring, health and financial products.
Copyright - a way of protecting the physical expression of ideas. As soon as an idea is given physical form, e.g. a piece of writing, a photograph, music, a film, a web page, it is protected by copyright. There is no need for registration or to claim copyright in some way, protection is automatic at the point of creation. Both published and unpublished works are protected by copyright (http://www.staffs.ac.uk).
Copyright protection provides a vital incentive for the creation of many intellectual works. Without copyright protection, it would be easy for others to exploit these works without paying any royalties or remuneration to the owner of the work.
Copyright gives the rights to the creator:
1. to control the making copies
2. to control performing in public
3. to control the use on-line
4. to obtain an appropriate economic reward
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