Before scheduling the advertising campaign I had a discussion with my partner Maria about the date of an actual concert of Annie. We have decided to organise a concert on the 5th of July. Therefore we made a decision to launch our product 4 month before the concert in order to make sure everyone will be aware of the Annie's tour and her concert on O2 Arena, London. The launch date is 1.03.2015. In order to make sure all the posters will be ready before this launch time we are going to start out production process in December. Firstly, we need to discuss the idea of the poster with our singer and then make them real, which includes such stations as photoshoot with our singer, editing of the pictures, launching them (printing+distributing across London).
The Grid of The Campaign Schedule:
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